Apple have launched an app analytics tool to measure user engagement, marketing campaigns, and monetization for your iOS apps. They say App Analytics has data you won’t find anywhere else, it’s included with Apple Developer Program membership and requires no technical implementation.
It is designed to help your marketing campaigns, letting you measure your marketing efforts so you can focus on the campaigns that are most effective. Create unique links for each marketing campaign to gain insight into which campaigns drive the most downloads and average spend per user. It provides segment data by download date telling you when an Apple ID first downloaded an app from the App Store and you can filter groups of users based on their purchase date to form a more complete picture as you compare and analyse user behaviour and engagement.
You can find out how many times your app crashes each day by filtering crash data by platform, app version, and operating system version to pinpoint the cause, helping you create a better experience for users and lots more.
For further information visit the App Analytics website
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More app analytics from Apple
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